Our Story

NATURAL SKIN CARE and NON-TOXIC are marketing terms

For millions of parents that don't know skin care is unregulated.

MADE OF - Our story hero image
flower
 Made Of organic  products in heart shape

Our Purpose

We believe that the fundamental component of family health and wellness is dependent on the everyday products they use

We believe that effective everyday products should be made of organic and plant derived ingredients

We believe that mandatory transparency standards for sourcing, manufacturing, testing, handling and certification results in safer products

Made Of certified B corp

MADE BETTER. MADE SAFER.™

By innovating with a fearless commitment to organic standards, good manufacturing practices and rigorous independent testing.

  •  Made Of NSF organic certification

    NSF organic certification

  •  made of EWG Verified Logo

    EWG
    Verified

  •  Made Of Vegan certified

    Vegan
    certified

  •  Made Of USDA biopreferred certifiied logo

    USDA organic
    certifiied

  •  Made Of Gluten-free certified Logo

    Gluten-free
    certified

  •  Made OF No cruelty certification

    No cruelty
    certification

OUR MISSION

To provide new parents with simple, organic-first and safe everyday baby products, while creating consistent shopping experience without exploiting their pockets and time.

Independent Testing of all MADE OF products

Our promise

MADE TO BE...

Simple

MADE OF Organic and natural ingredients that are proven through modern innovation and independent testing to do more with less.

Safe

MADE WITHOUT: GMOs, SLS, Phthalates, Parabens, Sulfates, synthetic fragrances, dyes, pesticides, BPA, chlorine and much more.

Organic-First

MADE TO BE at least 70% Organic to the NSF Organic standards.

Transparent

MADE BECAUSE parents have the right to know.

SEE EXACTLY WHAT WE'RE MADE OF

 Made Of Ultimate Transparency

For million of new moms who need real evidence to back up “natural” and “organic” claims

about Ultimate Transparency™