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We believe that the fundamental component of family health and wellness is dependent on the everyday products they use
We believe that effective everyday products should be made of organic and plant derived ingredients
We believe that mandatory transparency standards for sourcing, manufacturing, testing, handling and certification results in safer products
By innovating with a fearless commitment to organic standards, good manufacturing practices and rigorous independent testing.
To provide new parents with simple, organic-first and safe everyday baby products, while creating consistent shopping experience without exploiting their pockets and time.
MADE OF Organic and natural ingredients that are proven through modern innovation and independent testing to do more with less.
MADE WITHOUT: GMOs, SLS, Phthalates, Parabens, Sulfates, synthetic fragrances, dyes, pesticides, BPA, chlorine and much more.
MADE TO BE at least 70% Organic to the NSF Organic standards.
MADE BECAUSE parents have the right to know.