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NATURAL SKIN CARE and NON-TOXIC are marketing terms
For millions of parents that don't know skin care is unregulated.
Free Shipping on Orders $35
Free Shipping on Orders $35
Free Shipping on Orders $35
For millions of parents that don't know skin care is unregulated.
We believe that the fundamental component of family health and wellness is dependent on the everyday products they use.
We believe that effective everyday products should be made of organic and plant derived ingredients.
We believe that mandatory transparency standards for sourcing, manufacturing, testing, handling and certification results in safer products
By innovating with a fearless commitment to organic standards, good manufacturing practices and rigorous independent testing.
To provide new parents with simple, organic-first and safe everyday baby products, while creating consistent shopping experience without exploiting their pockets and time.
Our promise
Simple
MADE OF Organic and natural ingredients that are proven through modern innovation and independent testing to do more with less.
Safe
MADE WITHOUT: GMOs, SLS, Phthalates, Parabens, Sulfates, synthetic fragrances, dyes, pesticides, BPA, chlorine and much more.
Organic-First
MADE TO BE at least 70% Organic to the NSF Organic standards.
Transparent
MADE BECAUSE parents have the right to know.
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For million of new moms who need real evidence to back up “natural” and “organic” claims
about Ultimate Transparency™