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For health conscious moms who are dissatisfied with generic brands.
MADE OF™ formulas are organic, simple and safe. Unlike “natural” brands.

MADE OF™ is words first and only consistently
Organic and Safe baby skin care and diapering products

Move your mouse over the logos below and you’ll see more...

NSF Organic Standard

For many years organic companies were looking for an acceptable organic standard by which personal care products could be evaluated. While personal care products making organic claims such as "100% organic," "organic" and "made with organic" are eligible for review under programs such as the USDA National Organic Program (NOP), because traditional organic regulations were designed for food, they cannot be applied to some personal care products like soaps and lotions, which have non-food ingredients and go through different manufacturing processes.

EWG Verified

The Environmental Working Group specializes in research and advocacy in the toxic chemicals, consumer education and corporate accountability. Its ranking and review processes empower people to live healthier lives through consumer choice and awareness.

Vegan Certified

VEGAN Certified.

USDA BioPreferred

The United States Department of Agriculture Biopreferred Program was created to help consumers easily identify and rank products derived from plants and other renewable natural ingredients. It exists to provide an alternative to conventional petroleum derived products, especially in the areas of personal care and home care.

Gluten-free certified

No cruelty certification

Animal FREE testing! Leaping Bunny Certified.

Ultimate transparency promise

Because knowing the ingredients is not good enough. Every product page not only discloses every ingredient but also its origin, certification, where it sourced, where its formulate and the actual test results we performed.

We disclose actual Certifications
We show each ingredient's origin
We show you actual independent test results
We tell you where it's made in usa

INGREDIENTS

No Synthetics or GMO
NSF Organic Standard

MANUFACTURING

MADE IN USA
USDA and FDA certified factories

TESTING

Independently tested and verified to be safe and
high-performing.

OUR STORY

Our mission is to provide new parents with simple, organic-first and safe everyday baby products, while creating consistent shopping experience without exploiting their pockets and time.