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For many years organic companies were looking for an acceptable organic standard by which personal care products could be evaluated. While personal care products making organic claims such as "100% organic," "organic" and "made with organic" are eligible for review under programs such as the USDA National Organic Program (NOP), because traditional organic regulations were designed for food, they cannot be applied to some personal care products like soaps and lotions, which have non-food ingredients and go through different manufacturing processes.
The Environmental Working Group specializes in research and advocacy in the toxic chemicals, consumer education and corporate accountability. Its ranking and review processes empower people to live healthier lives through consumer choice and awareness.
The United States Department of Agriculture Biopreferred Program was created to help consumers easily identify and rank products derived from plants and other renewable natural ingredients. It exists to provide an alternative to conventional petroleum derived products, especially in the areas of personal care and home care.
Animal FREE testing! Leaping Bunny Certified.
Because knowing the ingredients is not good enough. Every product page not only discloses every ingredient but also its origin, certification, where it sourced, where its formulate and the actual test results we performed.
No Synthetics or GMO
NSF Organic Standard
MADE IN USA
USDA and FDA certified factories
Independently tested and verified to be safe and
Our mission is to provide new parents with simple, organic-first and safe everyday baby products, while creating consistent shopping experience without exploiting their pockets and time.
All our products are proudly
MADE IN USA
MADE OF is
B Corp Certified
We’re always offering
World class support
always made of
MADE OF is committed to only manufacture NSF Organic products (except Diapers).
On all orders above $50.
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We want you to love it or send it back.